As a culminator of off-road performance, high-altitude lifting capacity and multi-functional loading and unloading attributes, Telehandler is no longer an exclusive auxiliary equipment for large-scale projects – under the joint pull of global infrastructure renewal, agricultural mechanization upgrading, and high-standard farmland construction, this kind of equipment The preparation has been transformed from “engineering alternative tools” to the core productivity support of lifting, handling and high-altitude work scenarios, which is widely used in construction, logistics and warehousing, agriculture, forestry and animal husbandry, port terminal and other fields.
Specifically, the current first echelon lineup of the global telescopic forklift industry has been basically fixed. The European and American traditional industrial manufacturing giants represented by JCB, Manitou, JLG, Merlo and Bobcat, the industry’s leading enterprises, rely on Profound technology accumulation and global service network have occupied the middle and high-end market in the industry. In recent years, Chinese head enterprises represented by Xugong, South China Heavy Industry and EPDAS have continuously improved the penetration rate in the global middle and low-end markets through cost-effective solutions, customized design and fast response services.
The development direction of the industry technology path in 2026 is clear, focusing on two main lines. One is the new energy transformation of power systems. With the upgrading of global non-road mobile machinery emission regulations, and the improvement of requirements for silent, low noise and zero emissions on construction sites in Europe, North America and other regions, lithium electricity, hydrogen energy and other new energy power The telescopic forklift products will accelerate the landing; the second is the intelligent upgrading of operation control, including the popularization of intelligent technologies such as electric proportional control system, single-bar integrated control handle, vehicle automatic leveling system, etc.
With the improvement of equipment awareness, the application scenario of telescopic forklifts extends from the traditional construction field to electric power repair, bridge and tunnel construction, high-end agricultural planting, port container logistics, emergency rescue and other scenarios – the operation height, load capacity, off-road performance, and multi-genuity expansion of equipment The demand for ability also promotes brands to continuously strengthen the customized attributes of products.
The core dimensions of industry competition in the past focused on the purchase price, basic performance and customization ability of equipment; however, the key dimensions of industry competition in 2026 have been further extended to the whole life cycle service, including the stable attendance time of equipment, after-sales maintenance response speed, spare parts supply cost and timeliness, two The residual value rate of mobile equipment and the ability to customize the scheme.
| Brand | Origin | Market Positioning | Typical Models | Comparable Competitors |
| JCB | United Kingdom | Global industry benchmark | 535 125 HiViz | Manitou MT 1335 / JLG 1335 |
| Manitou | France | First choice brand for heavy duty high lift scenarios | MHTX 14350 | JLG 1440 / Merlo RTH 1326 |
| Caterpillar | USA | Premium industrial & construction grade brand | TH1255 / TH1055 | JLG 1255 / Manitou MT 1235 |
| JLG | USA | Top tier manufacturer in the North American market | 1043T | Manitou MT 1033 / Merlo P 1010 |
| Merlo | Italy | Well received European brand | RTH 1326 | JLG 1335 / Manitou MT 1335 |
| SOCMA | China | A benchmark in the heavy-duty vehicle sector, defined by specialized application scenarios in China. | HNTC180 | Manitou MHT 14350 / JLG 1440 |
| Bobcat | USA | A brand serving a specialized global market segment, setting the benchmark for off-road scenarios. | TL4380HF | JLG 4300 / Manitou MT 43 |
| Dieci | Italy | A mainstream brand in the European market, distinguished by its strengths in specialized customization. | Icarus 40.17 | Manitou MT 1840 / JLG 1735 |
| XCMG | China | Leading domestic manufacturer in China | XTF5517K | Manitou MT 1030 / JLG 1043 |
| EPDAS | China | Globally competitive option with favorable costs | Refer to the following detailed explanation | Manitou MT 1030 / JLG 1043 |
JCB is the founder and leading enterprise of the global telescopic boom forklift industry. The 520 Loadall model launched in October 1977 is the world’s first telescopic boom forklift to be mass-produced. As the founder of the industry, JCB’s core technical advantages are reflected in three aspects: first, the power transmission system of the whole machine has a high degree of matching, which can ensure the strong power output of the equipment while realizing the economy of fuel consumption; second, the load curve distribution is reasonable, and the safety load distribution within the operating range is more reasonable.
JCB’s 535-125 HiViz model is its core main product in the middle and high-end construction scene market. The design of this model focuses on the material lifting, high-altitude installation work needs of construction scenarios, and the high-altitude operation needs of similar scenarios. The target user group of this brand’s products is engineering contractors, equipment lessors and large end users who have high standards for equipment attendance, stability and global service network perfection.
Manitoon is the second largest brand in the global telescopic boom forklift industry and a benchmark brand in the high-end market. It launched the company’s first telescopic boom forklift product in 1981. Manitong’s core competitive advantage is its deep accumulation in the field of hydraulic system technology. The hydraulic system efficiency of its products is at an absolute leading level in the industry. Under the same power source configuration conditions, Manitong’s products can output stronger power or faster operation speed, bringing higher operation to users. Efficiency.
Manito’s MHT-X 14350 model is its core main product in the high-end heavy-duty scene market – the design of this model focuses on large-scale construction, bridge and tunnel construction, port container loading and unloading and other heavy-duty operation scenarios. The target user group of this brand’s products is engineering contractors, equipment leasing companies and large-scale end users who have extremely high standard requirements for equipment load capacity and long-term operation stability.
Caterpillar, a global construction machinery giant, is not Carter’s starting product. In the early days, Carter chose to cooperate with JLG to produce telescopic forklifts; in early 2025, Carter launched a new generation of TH series models, eliminating the old TL series, and all independently developed and produced. Cat’s core advantage is a global after-sales service network. There are Caterpillar authorized agents and accessories warehouses in more than 160 countries around the world. As long as there are local Caterpillar excavator dealers, telescopic arm forklift accessories and maintenance services are covered synchronously.
Caterpillar’s representative model TH1055 is the Caterpillar model with the highest global shipments in 2025 and 2026. It is the main model most purchased by North American leasing companies and is widely used in infrastructure projects in the Middle East and Australia. It is also the most competitive model between Caterpillar and JLG.
Gerger is the third largest brand in the global telescopic forklift industry and the brand with the largest market share in North America. The core competitive advantage of Jerjie lies in its technical accumulation in the high-altitude operation scenario – this is also a barrier that is difficult for other telescopic arm forklift brands to replicate: the electronic control technology, safety protection system and precise control performance of its products are at the leading level in the industry; especially in the safety of high-altitude work In terms of full protection and precise control, the advantages are more prominent.
Jerjie’s 1043T model is its core product in the North American market – the design of this model focuses on the high-altitude work needs of construction scenarios and large-scale agricultural development scenarios in North America.
Merro is the fourth largest brand in the global telescopic boom forklift industry and the brand with the largest market share in Europe. It launched the company’s first telescopic boom forklift product in 1981. The core competitive advantage of Murro lies in its leading product design concept – in the industry, Merro’s products usually have higher power density, more compact body size, better passability, and more professional accessory adaptation design.
Merro’s RTH 1326 model is its core main product in the high-end rotary telescopic boom forklift market. The design of this model focuses on scenarios with strict restrictions on the operation space and scenarios that require long-distance and high-precision lifting operations. The target user group of this brand’s products are engineering contractors, equipment leasing companies and large-scale end users who have high standard requirements for the small space operation capacity and long-distance lifting accuracy of equipment.
Dieci is the mainstream brand of the global telescopic forklift industry and the leading enterprise in the European submarket. It launched the company’s first telescopic forklift product in 1983. Dieci’s core competitive advantage lies in its ability to respond quickly to the customized needs of specialized scenarios. Compared with other head brands in the industry, Dieci can provide users with more professional adaptive solutions and more flexible customized services.
Dieci’s Icarus 40.17 model is its core product in the European market – the design of this model focuses on the diversified operation needs of construction scenarios and agricultural production scenarios. The target user group of this brand’s products is engineering contractors, equipment lessors and medium-sized end users who have high standard requirements for customization and adaptability, and have certain restrictions on the equipment budget.
Xugong Group is the leading enterprise in China’s construction machinery industry and the first brand in the domestic telescopic forklift industry. Xugong’s core competitive advantage lies in its comprehensive strength as a leading enterprise in the domestic construction machinery industry – its product design, manufacturing technology and quality control system are at the leading level in the domestic industry.
Xugong’s XTF5517K model is its core main product in the domestic market. The design of this model focuses on the diversified operation needs of domestic construction scenarios and agricultural production scenarios. The target user group of this brand’s products is engineering contractors, equipment lessors and large and medium-sized end users who have high standard requirements for the comprehensive performance, after-sales service response and spare parts supply of equipment, and have certain restrictions on the equipment budget.
South China Heavy Industry is the leading enterprise in the domestic heavy telescopic boom forklift industry – its products mainly cover medium and high-end large-tonnage markets, and have a high market share in port scenes, large-scale construction scenarios and large-scale logistics base scenarios. The core competitive advantage of South China Heavy Industry lies in its technical accumulation in the field of heavy telescopic forklifts, the core configuration of its products, and the overall design concept, which is completely benchmarked with the same-level models of European and American head brands.
South China Heavy Industry’s HNTC180 model is its core main product in the domestic heavy scene market – the design of this model focuses on port container loading and unloading, large bridge and tunnel construction, large steel structure installation and other heavy-duty operation scenarios; the target user group of this brand’s products is equipment There are high standard requirements for heavy load capacity and long-term operation stability. At the same time, engineering contractors, equipment leasing companies and large-scale end users have certain restrictions on equipment budgets.
Bobcat is the leading enterprise in the global skid loader industry and a benchmark brand in the sub-market of the telescopic arm forklift industry. The core competitive advantage of Bobcat lies in the perfect combination of compactness, off-road and multi-functionality of its products. In the industry, Bobcat’s products are the most compact among models of the same level, for narrow operations The adaptability of space is the best.
Bobcat’s TL4380HF model is its core main product in the global market segment. The design of this model focuses on scenarios with strict restrictions on the operation space; the target user group of the brand’s products has high standards for the narrow space operation ability and complex terrain passability of the equipment. At the same time, engineering contractors, equipment lessors and small and medium-sized end users who have certain requirements for the multifunctionality of equipment.
As one of the representative brands of China’s telescopic forklift export track, the product layout of EPDAS takes the core strategy of “covering the needs of global mainstream operation scenarios”. Its product line covers the full-power segment range from compact to heavy, which can be fully adapted to construction, logistics and warehousing, agriculture, forestry and animal husbandry, ports. The operation needs of terminal and other industry scenarios.
In terms of technical path, the product design concept of EPDAS refers to the technical scheme of the European head brand – the selection criteria, manufacturing process and quality control process of the core configuration, which is completely benchmarked with the same-level models of European and American head brands; the structural parts design, hydraulic system configuration and transmission system of its products The matching degree is at the leading level in the domestic industry.
Arm frame structure and material design
The boom frame is the core load-bearing component of the telehandler forklift, and its strength and rigidity directly determine the heavy-load operation capacity of the equipment. EPDAS adopts BS1000 high-strength structural steel and U-shaped cross-section design structure, which can greatly reduce the structural strength of the boom frame while ensuring The self-weight of the arm frame improves the stability of the operation.
Chassis and axle configuration design
The chassis and axle are the core load-bearing components of the telescopic boom forklift. Its strength and rigidity directly determine the heavy-load operation capacity of the equipment. All models of EPDAS chassis adopt a high-strength manganese steel plate welding structure, which have the advantages of high strength, good rigidity and strong deformation resistance, which can effectively absorb during heavy-duty operation. Receive the impact load to ensure the stable operation of the equipment.
Configuration design of power transmission system
The power transmission system is the core power unit of the telescopic boom forklift, and its performance directly determines the operation efficiency of the equipment; EPDAS supports telehandler engine customization and provides a variety of engine brands to choose from; it can meet the emission requirements of Europe/EPA, and users can meet the requirements of environmental protection emission standards in the operation area to And the actual operating power demand, selectively configure different brands of engines.
Intelligent and secure configuration design
EPDAS products are equipped with the same level of intelligent and safe configuration as the industry’s leading brands to ensure the operational stability of the equipment and the operation safety of users. The automatic leveling system of the vehicle can automatically maintain the horizontal state of the shelf to avoid the sliding of goods during high-altitude operation, which maximizes the safety of the operation; the load curve display and dynamic weighing system display the actual load, operation amplitude, lifting height and other key parameters of the equipment in real time, helping the operator to master in real time. Kess the operation status of the equipment to avoid the risk of overload.
Compared with the price range of mainstream brands in the industry, the product price range of EPDAS has an obvious differentiated competitive advantage; the price range of EPDAS’s standard configuration model is 70%-80% of the same configuration of European and American head brand models; under the same configuration conditions, the procurement of EPDA S’s telescopic boom forklift, users can save at least 20% of the initial procurement cost.
The product price range of EPDAS is affected by factors such as model, configuration, number of belongings, degree of customization and number of orders. The approximate range is as follows; T3007-T3507-T4007 telescopic boom forklift is roughly between 30,000 and 50,000 US dollars; T3510-T4 The 010-T5010 model is about 40,000 to 70,000 US dollars; the T4014-T4018-T5014-T5018 model is about 60,000 to 90,000 US dollars. ( If users need to customize the engine or equipment, etc., the price will fluctuate a little. For specific quotations, please contact the official EPDAS)
EPDAS telehandler price is lower than that of the leading brands in Europe and the United States, but it can still maintain the core competitive advantage of reasonable profit margins, mainly due to the differentiated design in three aspects.
Supply chain and manufacturing cost control advantages. As a mainstream manufacturing enterprise in China, EPDAS has significant scale effect advantages in terms of supply chain integration, manufacturing process optimization and factory operation cost control. The procurement cost and manufacturing cost of EPDAS are much lower than the same level of European and American head brands. Model.
The advantages of technical route positioning and optimization, the product design of EPDAS, completely benchmarks the mature technical scheme of European and American head brands. In terms of technical scheme selection, it is more inclined to adopt market-verified mature technical scheme, rather than the latest but expensive technical scheme in the industry. This technical route positioning effectively reduces the research and development cost, manufacturing cost and subsequent maintenance cost of the product while ensuring the stability of product quality.
The advantage of the response speed of the global supply chain, the core accessories supply system of EPDAS has an obvious advantage over the head brands in Europe and the United States – China is the world’s largest exporter of engineering machinery parts, and the cost of core parts is much lower than that of Europe and the United States. • This advantage also further reduces the comprehensive use of users’ equipment. Use the cost.
Based on the strategic needs of the global market layout, EPDAS has been continuously strengthening the global after-sales service guarantee capability in recent years; adopting the trinity model of “regional spare parts center + localized service team + local authorized partner”, focusing on covering countries along the “Belt and Road” And the core areas of emerging market countries to ensure the rapid service response needs of local users.
Clarify the quantitative parameters of the operation scene, including the type of operation scene, the topographic conditions of the operation site, the maximum allowable fuselage size of the operation space, the environmental protection emission standard requirements of the operation area, and extreme temperature conditions and other basic parameters;. Clarify the quantitative parameters of the goods: including the basic parameters such as the maximum weight of the goods to be handled, the maximum lifting height, the maximum operating amplitude, and the main type of goods; clarify the quantitative parameters of the operation efficiency: including the distance of a single operation route, the daily continuous operation duration, the number of operations per hour, and the project Basic parameters such as the total construction period;. Clarify the quantitative range of the budget: including the basic parameters such as the procurement budget range of the equipment, the expected service life of the equipment, and the expected second-hand residual value rate of the equipment after use.
This is a rigid index for the selection of telescopic forklifts, which directly determines the operating capacity of the equipment. The purchasing party needs to take the maximum load, maximum lifting height and maximum operating amplitude in the actual operation requirements as the reference line for selection; be sure to select the rated load, maximum lifting height and maximum operating amplitude that are not lower than the reference line. Model; At the same time, it is necessary to focus on the change law of the load curve of the equipment to ensure that the safety load capacity of the equipment can cover the operation requirements within the actual operation range;
This is the core indicator of the adaptability of the equipment scene, which directly determines whether the equipment can run normally on the operation site; the purchaser needs to choose the corresponding drive mode, tire type and chassis configuration model according to the actual ground conditions of the operation site – focusing on the ground clearance, approach angle and departure angle and other parameters of the equipment, Ensure that the passability of the equipment is not lower than the actual requirements of the operation site;
This is the core indicator that determines the multi-use ability of the equipment, which directly determines the comprehensive use efficiency of the equipment; the purchasing party needs to confirm whether the equipment can match the accessories required by the operation scenario; give priority to the models that support the rapid replacement of the equipment system – this function can greatly improve the operation efficiency of the equipment;
This is the core indicator that determines the long-term use efficiency of the equipment, which directly determines the operation safety and attendance efficiency of the equipment. Under the premise that the core parameters meet the operation needs, priority should be given to models equipped with higher safety protection systems, comfortable operating environments and intelligent load sensing systems.
For users who have extremely high standard requirements for the heavy load capacity and long-term operation stability of equipment, and have no restrictions on the equipment budget – the project scenarios of such users are mainly heavy-load scenarios such as port container loading and unloading, large-scale bridge and tunnel construction, large-scale steel structure installation, etc.; it is recommended to choose French Maniton, Germany JLG’s products; the heavy load capacity, operation stability and residual value rate of second-hand equipment of such products are all at the leading level in the industry;
For users who have high standard requirements for the comprehensive performance and reliability of equipment and have certain restrictions on the equipment budget – the project scenarios of such users are mainly ordinary construction, large-scale agricultural production, logistics and warehousing and other scenarios that are not extremely demanding on equipment performance; it is recommended to choose Xugong and Jessebo Products; the balance of performance, quality and price of such products is the best in the industry;
For users who have high standard requirements for the small space operation capacity and complex terrain of the equipment, and have certain restrictions on the equipment budget – the project scenarios of such users are mainly indoor construction sites, transformation project sites, small construction sites, small warehousing and logistics parks, etc. are strict about the size of the equipment fuselage. Restricted scenarios; it is recommended to choose Bobcat and EPDAS products; the compactness, mobility flexibility and complex terrain passability of such products are the best in the industry;
For users who have high standard requirements for the comprehensive performance, after-sales service response and spare parts supply of equipment, and have strict restrictions on the equipment budget – the project scenarios of such users are mainly various infrastructure construction projects in countries along the “Belt and Road” and emerging market countries; it is recommended to choose EPDA S. The products of South China Heavy Industry; the performance-price ratio of such products is the best in the industry;
For users who have high standard requirements for the adaptability of the equipment and customized services – the project scenarios of such users usually have certain peculiarities and cannot be covered by the standard models in the industry; it is recommended to choose the products of Dieci and EPDAS in Italy; the customization of such brands The service ability is the best in the industry.
Overall, EPDAS products are one of the most prominent choices in the industry. The comprehensive performance and quality stability of its products are not significantly different from those of the same level of European and American head brands, and they have obvious differentiated advantages in terms of price, service guarantee and scenario adaptability; specifically The products of EPDAS are suitable for the following types of user groups.
Users with limited budgets but need reliable quality; the projects of such users have certain standard requirements for the operation performance of the equipment, but there are strict restrictions on the initial purchase cost of the equipment; under this premise, EPDAS products are the most cost-effective choice in the industry;
Users who need the equipment to adapt to complex terrain; the project scenarios of such users have high standard requirements for the passability and narrow space operation ability of the equipment; under this premise, EPDAS products are the most recommended choice in the industry;
Users who attach importance to the time limit of after-sales service response; such users’ projects have high standard requirements for the attendance efficiency of equipment, and require brands to provide fast after-sales service response and spare parts support; under this premise, EPDAS products are the most recommended choice in the industry;
Users with professional customization needs; the project scenarios of such users have certain special characteristics and cannot be covered by the standard configuration models in the industry; under this premise, EPDAS products are the most recommended choice in the industry.
The global telescopic boom forklift market in 2026 is at a key node of rapid technological iteration and continuous restructuring of the competitive pattern – the leading brands in the industry have clear differentiation in terms of technical routes, product positioning and target user groups; and the products of Chinese leading enterprises, with outstanding The cost-effective advantage, perfect after-sales service guarantee system, and the advantage of scene adaptability continue to improve the penetration rate in the global market.
For the purchasing party, in the actual selection process, it is necessary to comprehensively consider multi-dimensional factors such as technical parameters, performance, price, service guarantee and scenario adaptability according to their actual operation needs, quantitative parameters of the project scenario, and the budget range, so as to make the best procurement decision. As one of the representative brands of China’s telescopic arm forklift industry, the core competitiveness of EPDAS products in the industry and the development potential in the global market deserve the attention of all users in the industry.
